TM-Briefing
Cosmetic and Body Care Trademarks

Please describe the profile of the trademark which you are looking for. By defining your trademark requirements you facilitate the selection of appropriate marks. This TM-Briefing template can be used for all trademark procurement services provided by BRANDWAY in this particular product category.

Product Group
What type of cosmetic or body care product do you want to brand?
	Skin care		Decorative cosmetics.		Fragrances		Hair care
	Tooth/mouth care		Sun care
Others:
Consumer
Who shall use the new product?
	Women		Men		Both
Brand Concept
What are the key features of the brand personality?
	Medical/Scientific		Natural caring		Beauty		Sportive
	Exotic		Classic		French origin		American origin
	Italian origin
Others:
Have you already defined a brand world or a brand theme which has to be reflected by the mark?
	Yes...
	No, it depends on the trademarks available
Further explanations
Length of wordmark
The length of a wordmark is defined by the number of syllables contained in the name.
	One		Two		Three		Does not matter
	One word		Two words		Three words		Does not matter
Character of mark
Which preferences do you have regarding the information content of the mark?
	Descriptive		Associative		Abstract		fixed term
Are there any syllables or words that should be included in the name?
Language
Which is your preferred language base?
	English		French		Italian		Greek
	Latin		Does not matter
No Gos
Are there any limitations which have to be observed?
Registrations
In which countries do you require at least a trademark registration?
In which countries should the trademark ideally be registered?
Grace period
Do you want us to offer trademarks which already have passed the grace period?
	Yes		No
Purchasing price
How much are you prepared to spend for a trademark as described?
Licensing
Are you interested in a trademark license?
	Yes		No
If yes, are you interested in licensing a trademark that is already in use in another product area?
	Yes		No
Are you interested in licensing a registered trademark which is registered, but not in use?
	Yes		No
Comments

Please fill in your address and click 'Submit'. We will mail the desired trademarks. Please note, that a signed confidentiality agreement is a prerequisite for the presentation of marks.

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